Almost one-0.33 of Nepal’s GDP is contributed through the remittance money from migrant workers who have left home to paintings remote places primarily inside the Middle East and in Southeast Asian countries. Since the implementation of the global lockdown due to Covid-19, many Nepali migrant employees have either misplaced their jobs or have been located on unpaid leave even as suffering to satisfy their each day needs.
And many want to return back home.
The quantity of Nepali citizens pursuing work abroad has steadily elevated to 3.five million between 2008 and 2017. This facts reductions the thousands and thousands running in India, and thanks to the open border, neither facet have any reliable records. In 2017 alone, Nepal obtained remittances worth NPR 699 billion (USD 6.56 billion) from its residents working remote places.
In response to the crisis, Unilever Nepal, in partnership with Unicef, has created the social initiative #HamroNamaste, a marketing campaign with the undertaking to elevate awareness of the much less-fortunate people who are all are coming back domestic to uncertain futures, unseen demanding situations and hardships. The best hope they have got is their homes and the aid of the humans of their very own country.
The #HamroNamaste campaign located the assist of Rajesh Hamal, a superstar of Nepal. The message of the marketing campaign changed into written as a poem. At its core became empathy – to remind human beings that at this juncture, while problems are a each day reality, we all want to be together, united, and inviting home migrants who’ve gone overseas to support their families.
“It is our duty to offer them guide, encouragement, and improve their morale,” stated a declaration from the marketing campaign. “They have boosted our economic system with their hard work for decades, now it’s our time to guide them. The campaign goes viral currently via social media handles of Rajesh Hamal, Unilever Nepal, and Unicef Nepal with heaps of shares, comments, and likes and has emotionally touched the audiences with the beautiful poem.
It has been 5 months since the first nice Covid-19 case, the marketing campaign added. “Since then there was a constant upward push in different types of stigmatization in opposition to recovered patients, their families, and health people. But the most alarming money owed are of the returnee migrant people and their family members. Rumors, propelled by less awareness, are fueling the stigma. This stigmatization will absolutely lead the returnees into states of depression, alcoholism, anti-social activities, and suicide if not treated and answered from the very beginning.”